Tired of hearing that marketing is an expense? Learn how to create a B2B marketing budget and show a clear return on investment (ROI) for your marketing program.
Using the definitive marketing budget planning process outlined in this free eBook, you’ll be able to show your coworkers how marketing drives new business and why an appropriate marketing budget is crucial for maximizing your company’s revenue and profits.
Inside you’ll find two respected approaches for calculating B2B marketing budgets:
- as a percentage of sales OR
- based on sales goals
Not all marketing budgets are created equal, though, which is why the definitive guide also includes a marketing budget template , which you can use to calculate budgets for each major marketing channel, including your:
- SEO marketing spend
- Website development costs
- Email marketing budget
Download your free marketing budget eBook today so you can create a marketing budget plan that will help you secure the funds you need to succeed!